News Archive November 2014

MEA Conference Annual General Meeting Minutes

The AGM took place at the end of Saturday’s conference.


1. Election of officers

No other nominations were received, so the current officers agreed to continue in post for the next 12 months:

Pete Fraser (Chair)

Jon Wardle (Treasurer)

Melissa Severn (Secretary)

Members are encouraged to come to executive meetings and we might be able to tempt you to stand for office in the future!


2. Accounts

The balance of the MEA account stands at: £17,184

Expenditure in 2014, including projected costs to end of year is £5,930

Which comprises:

Spirit of 13 Project £ 790

Website                     £1020

Conference               £1400

Consultation Doc    £ 500

Local events             £ 260

Insurance                 £ 280

Audit                         £ 300

CFSA                         £  200

Last conference       £  200

Other expenses       £ 980


Income is projected at £1200 including conference receipts


3. Report on work 2014

Ofqual campaign was outlined

Website Good News campaign was outlined

We reported on meetings with Into Film and other groups to see how we might work together

There has been some activity  in areas eg Essex, East London by local groups


4. Ways forward for the MEA

We discussed the need to push for more media education at KS3, particularly within the English curriculum.

5. AOB

The new PGCE in Media and English from Goldsmiths in collaboration with the English and Media Centre was announced. Anyone who is interested in the possibility of placements for trainees is urged to contact us via the info e-mail address.



Good News: Emily Feller (Latymer school)

Good News is our regular series of testimonials from former Media and Film students, telling us how the skills and knowledge they acquired through their studies have helped them in further education and their careers in and out of the creative industries. Today’s testimonial comes from Emily Feller, who left Latymer School in 1996.

I took Media Studies GCSE and A Level and went on to take a Media Production BA course too.  I really liked school but there were only two subjects where I felt completely focussed – Media Studies and PE … so I carried on with Media Studies after school as I knew that was a way for me to stay focussed.  I chose Bournemouth University at that was one of the most practical courses at the time.  8 months after finishing university I got a job at the BBC.  I still had no idea what I wanted to do, just that I loved television and wanted to be involved in making it.  It took me about a year to really decide that I wanted to produce drama, and that’s what set me on the path to where I am today.

I have worked on Watchdog, Weekend Watchdog, Rogue Traders, Homefront, Holby City, Bodies II, Emmerdale, Unforgiven, Exile, Hit and Miss, Scott and Bailey, Last Tango in Halifax and The Driver (to name a few).

I am currently the in-house producer at Red Production Company and have just made Russell T Davies’ new E4 drama, Banana.  I loved every minute and I smile thinking back to the pop videos we made back at school – it’s that much fun but just on a MUCH bigger scale with a HUGE amount of responsibility on your shoulders … and I wouldn’t have it any other way.

 Without a fantastic A Level course, I wouldn’t have found something I enjoyed doing and turned that into a career.

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MEA Conference Programme

Here is the programme for the conference. If you have signed up for a ticket, you should receive an e-mail via EventBrite asking for your choices of workshop and whether you will be coming along on Friday evening. We look forward to hearing from you and seeing you at the event! We are most grateful to the BFI for the use of the South Bank and other support at the event and to Into Film for supporting the costs of running the workshops.

Friday evening

Doors open at Blue Room 7pm

Drinks and nibbles

8pm Film: Sodiq

8.45pm Q&A with Adeyemi Michael

In 2008, Sodiq was dreaming of going to university and becoming a doctor. Fast forward five years and he is on trial for murder. Having a unique bond with Sodiq from their time together as part of a local football team from the council estate, Adeyemi goes in search of what the turning point was for this young man.

Adeyemi Michael is a Grierson Award 2013 and Al Jazeera award 2014 winning Director. Born in Lagos, Nigeria, raised in London and an MA Documentary Directing graduate (Leverhulme Scholar) from the coveted National Film & Television School, Yemi has been nominated for an IDA award (US) and also nominated for an RTS 2014 award in London. He also picked up a double award from the President of Nigeria and another award in Zanzibar for his graduation film ‘Sodiq’. He has had his work play at Sheffield Doc Fest and many other International Film Festivals and has had the backing of political figures in the UK and internationally.


9.45 Julian Sefton-Green: Cultural studies went to school and where did it end up? NFT3

This talk revisits three of the students described in the co–authored book, Cultural Studies Goes to School (1994) – a book exploring early accounts of media learning in inner city classrooms.  I will describe the now grown-up ex-students’ current lives and reflect on what it means to be a ‘media-educated’ person; the symbolic importance of Tottenham (the locale for the original study) and how media studies may contribute to social mobility (as a consequence of educational success); and thus the relationship of a single subject within a broader perspective about the place of schooling in life more generally.

Julian Sefton-Green is an independent scholar working in Education and the Cultural and Creative Industries.  He is currently Principal Research Fellow at the Department of Media & Communication, LSE and a research associate at the University of Oslo. Julian has worked as a schoolteacher, in teacher training and in the informal education sector. He has researched and written widely on many aspects of media education, digital culture, creativity, new technologies and informal learning. Recent volumes include joint editing of The International Handbook of Creative Learning (2011) and Learning at Not-School (2013);  co-editing Identity, Community and Learning Lives in the Digital Age (2013 ) and Literacy And Learning over Time (2014). 

11.00 Mark Parsons- Introducing concepts at GCSE LS2

This workshop will focus on a way of introducing the concepts of representation, genre and audience to new students at KS4. The workshop will consider the use of film posters as a resource to get the students to begin independent analysis and consider how to structure a response. This is a technique that has worked very well with mixed ability classes.

Mark has been a Media Studies teacher for five years and is currently coming towards the end of an MA in Creative Media Education. He is Subject Leader for Media Studies at The Beacon School in Banstead and currently teaches OCR A Level and GCSE Media Studies as well as Level 2 and Level 3 Creative Media Production BTEC courses.

11.00 Julian McDougall UKLA Media Literacy Workshop Studio

Before lunch, findings will be presented from a pilot study comparing the media literacy levels of 16-17 year olds in sixth form with a GCSE or AS level in Media Studies to those of sixth form students who haven’t studied media. This research aims to ‘map’ for the first time the criteria for media literacy generated by the EC, Unesco, the Global Media Literacy Forum and, in the UK, Ofcom to ‘Subject Media’ in the form of GCSE taken in school. The media literacy criteria applied in the research are:

  • Effective use of media (functional literacy competences)
  • Knowledge and critical reading of media (manifested in behaviour)
  • Social / communicative abilities (application of literacy in the public sphere)

In this presentation, we will share the findings, explain the methodology and invite discussion.

Julian McDougall is Associate Professor in Media and Education and Head of the Centre for Excellence in Media Practice at Bournemouth University. He is Programme Leader for the Educational Doctorate in Creative and Media Education, editor of the Media Education Research Journal and the Journal of Media Practice, Principal Examiner for A Level Media Studies and author of a range of books, chapters and journal articles in the fields of Media and Cultural Studies, education and literacy. Julian convenes a special interest group in media literacies for the United Kingdom Literacy Association.

11.00 Jennifer Johnston and Alexia Larkins (Into Film) In the Frame LS1

In the Frame is suitable for teachers of film and media studies, and provides an exploration into both the theoretical and practical elements of film analysis and filmmaking. Film language will be used to deconstruct and analyse a range of film clips, with an opportunity for participants to then consolidate learning and use these skills in practical filmmaking activities.

Jennifer Johnston works as Programme Manager for Into Film and is in charge of Into Film CPD and resources strategy across the UK. Jennifer has worked in a number of schools developing programmes that increase student engagement, improve literacy skills and raise attainment and managed the specialist schools team at Northern Ireland’s only specialist school in Creativity and Digital Arts. She has worked on a range of specifications from the first BTEC in creative multimedia to the revised GCSE in Moving Image Arts and she leads a team of moderators at CCEA as Principal Moderator for Moving Image Arts (AS).

Alexia Larkins is a CPD/Resources Coordinator for Into Film. Alexia is a Journalism graduate and also worked as a teacher before joining Into Film. Alexia ran a film club called Movieworld, and incorporated film critiquing into the school’s Year 5/6 Literacy curriculum on War Horse.


12.15 LUNCH Blue Room

 13.00 Julian McDougall UKLA Media Literacy Workshop Blue Room

After lunch, members of UKLA wishing to engage with the Special Interest Group will be invited to help shape the direction of the group and to plan future research, events and collaboration.

13.00 Tom Barrance Edit and Learn LS1 

Editing a short film is a great way to get students up to speed with the basics of film language, before they start planning their own films.  In this workshop you’ll work in groups to edit a short drama sequence, exploring features like shot size, camera position and movement, and continuity.

Tom Barrance is an experienced film educator and trainer who has been involved in numerous projects and workshops over the past 20 years. Tom has worked with Primary and Secondary schools, youth groups, film and literature festivals and film education research projects. Tom’s publications and interactive resources include Using film in schools, Into Film’s Primary and Secondary filmmaking guides, Editsense and Making Movies Make Sense. Tom runs the website

13.00 Dan Polden: Vocational media learning LS2

This workshop will look at the benefits of offering vocational Level 3 Media courses within a school Sixth Form environment. It will also provide the opportunity for you take part in fun and creative practical activities that can be delivered to your students.

Dan Polden is an Assistant Headteacher and Media Studies teacher at the Westlands School in Sittingbourne, Kent. His specialist area is Post-16 provision and he has experience of introducing and delivering both the OCR Media A-Level and the L3 BTEC in Creative Media. Dan is also the Vice-Principal of the Sixth Form, giving him a thorough understanding of the issues currently affecting the post-16 landscape.

13.00 Research Presentations NFT3

Christian Mba: Early birds: Helping develop Media literate learners in KS3

The workshop will explore how to embed Media Studies within the curriculum at Key Stage 3 to develop Media literate learners at GCSE and beyond. The session will review some of the strategies that Raynes Park High School is employing to design a curriculum that promotes active Media literacy.

Christian Mba is Head of Media Studies at Raynes Park High School. Having taught English and Media for a number of years, Christian worked as a School Improvement Officer in the London Borough of Croydon, before returning to his former school to lead the Media Studies Department. He can be found on Twitter on @M3diaManiacs and @IamMisterMba.

 Victoria Walden: Towards a Vocational Media Pedagogy

BTEC and other so called “vocational” courses are often considered to be “pre-vocational” because they rely heavy on classroom or workshop learning, rather than fully engaging learners with work-like experience. How can we, as teachers, better prepare our vocational students for job in the media industry? A recent Skillset survey suggests the most needed, and most lacking, skills in the media industry are those related to project management: the ability to attract funding, develop ideas creatively and manage a business successfully. This session aims to rely the outcomes of an action-led research project focused on combining best pedagogical practice regarding creative thinking, independent learning and problem-solving with contemporary approaches to business strategies to design a vocational media pedagogy which will not only prepare students to enter the industry, but hopefully to thrive in it. Teaching resources used during the project are freely available online for those who would like to adapt them to their own needs:

Victoria Grace Walden is a freelance educator and standards verifier. In the academic year 2013-2014 she was offered a teacher-research fellowship with the 21st Century Learning Alliance. She has published a wide range of support material for teachers through MediaEdu and FilmEdu, and published the Film Industry teacher’s support pack with ZigZag Publications. She is currently a PhD researcher and teaching fellow at Queen Mary, University of London in Film Studies, and has presented at a wide range of conferences and published book reviews and journal articles in prestigious international journals.

Dom Unsworth: The ethical Value of Apprenticeships to the Film Industry – University is not the only way!

Dom will present the key findings of her Ethics paper on entry level roles within the UK Film Industry alongside summarise key entry level routes in and exploring current and future career paths in Media.

Dom entered the Media industry at the age of 14, working for BBC then Trouble TV and has been co-producing Film and Media projects with youth centres, community groups, schools, colleges and universities since she set up  her own production and training company in 1999. Resource Productions currently produces videos for a range of councils, NGOs and corporate clients as well as delivering workshops for BFI, BAFTA and Pinewood Studios.

14.30 The latest from Ofqual on the future of GCSE and A level NFT3

15.00 Annual General Meeting of the MEA NFT3

 15.30 Day ends


6pm Setup stall and blue room
7pm Drinks and snacks served
8pm Film: Sodiq
8.45pm Q&A with director Adeyemi Michael


Time Blue NFT3 LS1 LS2 Studio
9.45-10.55   Julian SG      
11.00-12.15 Jennifer/Alexia Mark  Julian M
12.15-13.00 Lunch        
13.00-14.15 Research Tom Dan  Julian M
14.30-15.00   Ofqual      
15.00-15.30   AGM