Ad:Check – Understanding advertising regulation
A free resources for Key Stage 3 & 4 Citizenship, English, Media Studies and PSHE
The Advertising Standards Authority (ASA) is the UK independent regulator of advertising across all media. We work to make sure that all advertising is legal, decent, honest and truthful.
In October we launched Ad:Check – Understanding Advertising Regulation, a new resource for Citizenship, English, Media Studies and PSHE at Key Stage 3 & 4.
Ad:Check offers teachers a range of lessons and classroom activities from judging ads for themselves to decide whether or not they think the complaints are justified to developing their own ad campaign. The materials also enable students to engage with examples of real ads and explore some topical and controversial issues within the context of their rights, responsibilities, duties and freedoms as citizens of a diverse and democratic society.
The resource is divided into three sections, providing lesson plans and activities, each exploring the following ‘big questions’:
- Why does advertising need to be regulated?
- How much do ads influence children and young people?
- Should advertisers have the freedom to say whatever they want?
The materials and activities have been developed using examples of real ASA case studies which will allow teachers flexibility in their approach, and provide them with a resource that will:
- Encourage active learning, rich in student talk, discussion and questioning.
- Prompt students to develop skills of visual literacy, thinking critically, constructively and creatively in analysing and evaluating evidence.
- Help students with presenting ideas in a variety of forms and justifying conclusions.
- Enable students to solve problems and develop their analytical skills while being encouraged to think creatively about topical issues, through decision-making exercises.
This resource is produced by the Advertising Standards Authority. If you have any enquiries, please contact Priscilla Owusu at firstname.lastname@example.org.